Home Pride Update XL – Flowers Foods Investor Presentation

Yesterday Flowers Foods filed a new investor presentation with the SEC. I looked through the presentation and found out a few new things about how they will integrate the Hostess Brands into their portfolio.

I know that everyone wants to know when Home Pride Bread will be returning to the shelves. I will get to that later in the post.

First, Flowers Foods will have three National brands and five main Regional brands. I decided to hunt through my pictures to see if I had something to illustrate them.

The National brands are:

Nature's Own - Flowers Foods - Bread - Sandwich Bread - Home Pride Replacement - Toast

Natures’s Own which will be the premium bread line.

Flowers Foods - Hostess Brands - Wonder Bread - Bakery - Purchase - Home Pride Bread

From Google Maps – Sacramento Bakery

Wonder Bread will be the National White bread line.

Tastykake - mini donuts - Snack Cakes - Flowers Foods - New Products - National Snack Cake Line

Tastykake will be the National snack cake line.

Now for the Regional brands. I don’t have images for all of them.

Home Pride Bread - Hostess Brands - Discontinued - Butter Top - Home Pride Bread - Hostess Brands - Flowers Foods - Regional Brand

Home Pride Bread will be one of the regional brands. I wish I knew what regions it will be sold in, but they did not provide that information. I would imagine that they would re-introduce it in the regions where it sold the best. Before the demise of Hostess Brands, Home Pride Bread was the number four selling bread nationwide.  It was only surpassed by Nature’s Own Honey Wheat, Thomas Original English Muffins and Nature’s Own 100% Whole Wheat.

Bunny Soft Twist - Sunbeam White - Bread Choices - Home Pride Replacement - Bread Aisle

This image shows two more of the regional brands. Bunny and Sunbeam are both sold in Missouri where my parents live and I am sure that it will remain a regional brand there.

The other two regional brands are Butternut and Merita. I don’t have pictures of them that I have taken myself, so you will just have to imagine. I know that Merita was a big brand in the South so it will probably be a regional brand there. Of the five regional brands, three of them are from the Hostess Brands acquisition.

Now for the news that you have been waiting for.

Home Pride Bread - Hostess Breads - Flowers Foods - Bread Sold - Merita - Wonder Bread - Butternut

When will the breads be back on the shelf?

The investor presentation has one slide titled “Brands Reintroduction – early Fall 2013”

The slide shows a picture of a Wonder bread truck and the logos of Wonder, Merita, Home Pride and Butternut. The first day of fall is September 22 this year, so we can probably start looking for our breads sometime in October.

In the investor presentation they also announced two sponsorships for Wonder Bread: NASCAR and Children’s Miracle Network

Hopefully we only have a couple months to wait for our favorite breads to return.


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5 Responses to Home Pride Update XL – Flowers Foods Investor Presentation

  1. Lyle Krahn says:

    You’ve faithfully following that bread through quite a process.

  2. Boomdeeadda says:

    Hope all your soft bread dreams come true Steven, HA. You certainly are owed a ‘Biggest Fan Award’ after all the publicity you’ve given them in your posts. PS….those donuts are madness, look at the sugar!

  3. BK says:

    I think your speculation of a return date is very close to being accurate. We have already begun planning on the relaunch later this month. I’m not sure if I am allowed to divulge the exact return date but you can be assured that Home Pride and Wonder breads will return to CA soon.

  4. Pingback: Home Pride Update XLI – The Imminent Return | Braman's Wanderings

  5. Dave says:

    Saw Home Pride in a Lucky market today in San Bruno, Ca

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