From 1933 to 1965 Coca-Cola advertised in National Geographic. Some of the ads were within the covers, but usually the most popular were on the back cover.
I decided to go to my shelves and grab a few issues that had Coca-Cola ads on the back cover.
The Coca-Cola Christmas advertisements are by Haddom Sundblom and the model for Santa was one of his neighbors.
Seeing the refrigerator brings back memories. I am sure that many of you remember very similar ones with wire racks and small little freezer compartments.
Here Old Santa is joined by a little girl. He says thanks for the ice-cold Coca-Cola.
The Christmas ads helped boost sales at a time of the year when sales were not as robust. No longer was Coca-Cola just to cool you down on a hot day. It was also ‘so delicious with festive holiday food.’
The December, 1938 issue is where the third Santa ad came from. I had to take a closer look at this issue as it had some good articles about the Bible Lands. It was interesting to compare what I have seen on trips to Israel with pictures taken almost 90 years ago.
Originally written in 2016. Posted here with a few small changes.