Some of you thought that this day would never come, but today Home Pride Bread returned to the shelves.
Unfortunately, I have not been able to see the return for myself. I will be out of the country until this weekend. However, I have been watching the news reports.
Many different news sources are talking about the return of the former Hostess bread brands. They have been focusing more on the iconic Wonder Bread brand, but Home Pride Bread is also getting a few mentions.
Flowers Foods is also focusing on Wonder Bread, as it will be marketed nationwide as their National brand White Bread. They have resurrected the Wonder Bread Website and Facebook pages and are flooding social media with mini-ads and teasers. I snagged one of them to help illustrate this post.
I have not heard any personal reports from my friends in California about whether they have seen Home Pride in the stores, but I did receive this comment on my Comeback Monday post.
I walked into Stop n Shop in Massachusetts today, saw the Home Pride and almost fainted. This was before coming to this site…haven’t been here in a month. Just a fantastic lunch break today. Had a few samples and they haven’t lost their touch. Love Home Pride bread and have admired this site for a while. Thanks for the passion!!!
I at least have a personal account that Home Pride is back in Massachusetts.
Flowers Foods also posted a press release. Here are a two important statements about the return of the Hostess breads.
“We’re thrilled to be baking these wonderful breads and know that millions of consumers will be smiling when they find their favorite back in their grocery store,”
“Where ever these brands were available before within our market area—they are returning,” Aldredge explained. “We do not yet have national distribution, so these brands will not be available to all consumers. We are rapidly expanding our market and working hard to make sure everyone will be able to enjoy their favorite bread in the future.”
You can find a map of the Flowers Foods distribution area by clicking here: Flowers Food Distribution Map
In previous posts I have written about Flowers Foods plans to open the former Hostess bakeries that they bought. They will evaluate their market needs and make decisions as to when to open them up again.
Yesterday the Sacramento Bee posted an article about the potential re-opening of the Sacramento bakery. I am optimistic that it will open sooner than later so that I will have really fresh bread.
I believe that Flowers Foods will soon need additional production capacity as they build their business in one of the largest bread markets in the country.
Did you see Home Pride Bread on the shelves when you went shopping today?
I am looking forward to my trip home and being able to enjoy Home Pride Bread again.