I have been checking the news and there has not been any more news about Flowers Foods, who purchased the major Hostess bread brands including Home Pride Bread. In my last Home Pride Update I mentioned that they recently had their annual shareholder meeting and announced a stock split and increased dividend.
I did find one set of interesting news articles about the new Hostess Brands LLC company and the return of Twinkies. The former snack cake plant in Emporia, Kansas had a ribbon cutting this last week and is starting to gear up for production. They have hired a large number of former Hostess employees and it is expected that Twinkies, and other Hostess snack cakes, will be back on the shelves again in July. The new company has plans to revitalize the production plant and also expand it. This is great news for those of you who have been missing Twinkies and Zingers.
The countdown to the return to Twinkies is getting much shorter. I would not be surprised to see an exact return date announced within the next couple of weeks. For those of you who are eating Twinkie Wannabes, the wait is almost over.
I also want to correct something from my Home Pride Update XXIV – More Rainbo Bread post. Based on comments from others and more investigation I have determined that Rainbo is distributed in California by Bimbo/Earthgrains and not by Flowers Foods.
This may play to Flowers Foods advantage when the regulatory commission looks at market share. Bimbo recently had to sell the distribution rights to Sara Lee and Earthgrains bread in California and several other markets to Flowers Foods to meet the requirements of the Regulatory Commission. Since Bimbo has re-introduced Rainbo into California, this may smooth the approval of Flowers Foods takeover of the Hostess brands.
In the last couple of weeks I have been running a head to head test between Rainbo Butter Top Wheat bread and Rainbo Butter Top White Bread. The Wheat has just a slight edge on taste, but the White makes better toast. It has a little bit of a sweet taste that is interesting.
I have also been trying out another Rainbo Bread variety.
Rainbo Old Fashion Wheat Bread just did not live up to the name. The taste is OK, but it does not have as good of texture as the Butter Top varieties. It also does not toast as well. It is being relegated to the list of breads that have not passed the test.
Here is the current scorecard for my bread testing.
The breads that have not passed the test are Sara Lee 100% Whole Wheat , Safeway’s Butter Top Wheat, Oroweat Soft Family 100% Whole Wheat, Oven Joy, Sara Lee Honey Wheat, Bimbo Soft Wheat Family, Cascade Pride Split Top Wheat , Oroweat simply 100% Whole Wheat, Open Nature 100% Whole Wheat Bread, Rainbo Wheat Bread, Rainbo White Bread and Rainbo Old Fashion Wheat Bread.
You can click on the bread names above to visit the posts where I reviewed them.
I will be doing a bit of travel during the rest of the month so have not yet picked another bread to test. I will however get to try a Nature’s Own variety this week when I visit my family in the Midwest. My mom is bringing me a loaf to try. I am not sure which variety she will be bringing. I am definitely looking forward to trying it out and am hoping that distribution here in the Central Valley of California will start soon.
Hopefully regulatory approval for the purchase of Home Pride Bread will come soon for Flowers foods.
To see my other posts about bread or other Hostess products, click on Home Pride Bread.