More than three months has passed since my last Home Pride Update post, but since there is big news about Home Pride Bread I decided it was time for an update.
Today Flowers Foods issued a press release announcing that they have entered into an exclusive license agreement with Aunt Millie’s Bakeries to produce and market Home Pride Bread and Wonder Bread.
Aunt Millie’s Bakeries is based in Fort Wayne, Indiana and will distribute the breads in southern Wisconsin, northern Illinois and northwest Indiana.
Chicago and Milwaukee will soon have Home Pride Bread back on their shelves. The press release and articles that I saw did not give an expected date, but I am sure that it will happen soon.
Aunt Millie’s Bakeries is also a distributor for Hostess Snack Cakes in their market area, so they will be distributing a large share of the former Hostess products.
Here is a map from Flowers Foods website that shows their Market Territory in February. If you compare the map with the one I posted back in November, you can see that there have been some small changes.
There is now a bakery open in Henderson, Nevada and there have been small expansions to their territory in Colorado, Illinois, Indiana and Ohio.
I am not sure how they will portray the partnership with Aunt Millie’s on the map. The Home Pride Bread lovers of Chicagoland will probably just want to see the bread on the shelves.
It will be interesting to see what happens to this territory in the future, will Flowers Foods license additional brands to Aunt Millie’s Bakeries?
I am sure that Flowers Foods will eventually want to expand into Chicago with the rest of their product line.
For those of you in the Chicago and Milwaukee areas, you wait will soon be over.